Polaroid: The Pics that Count
Copywriting: Sahiti Pawar Art Direction: Yael Tarazi
Online lingo can feel like a whole different dialect . . and though we do receive love and support through clicks and likes, that doesn’t count.
We need a tangible way to save and share our memories that we’ve made with the people we love. After all if you didn’t take a picture...did it really happen?
It’s always ad space, and never a photowall…
To get Gen Z to interact with Polaroid, we brought a Photowall to them, so they could cover it with the pics that count. To promote it, we interacted with the target audience on socials, and created a landing page, to locate the nearest wall.
